How and what information does pch.com gather or track?
PCH collects personal information in the following categories:
Identifying Data, such as name, postal address, telephone number, e-mail address, cell phone number (for SMS purposes), username and password.
Technical Data, such as IP address, MAID (Mobile Advertising ID), site traffic data and data on any websites that referred you to us.
Engagement Data, such as the web pages you viewed, the sweepstakes, games, mobile applications and instant win opportunities you played, surveys you may have taken, advertisements you have viewed and/or clicked-on and other interactions on our Website.
Affinity Data, such as data on your demonstrated interests and hobbies, the games you play and the products you have viewed or purchased.
Demographic Data, such as age, gender, income level, geographic area and other personal characteristics.
Winner Information, such as contests entered, entry date(s), prize choices and payment preferences for winners of PCH prizes. Note: if you win prizes of $600 or more in the aggregate, you will be required to provide your tax identification number for IRS reporting.