How and what information does pch.com gather or track?

How and what information does pch.com gather or track?

PCH Digital collects personal information in the following categories:

  • Identifying Data, such as name, postal address, telephone number, e-mail address, cell phone number (for SMS purposes), username and password.
  • Technical Data, such as IP address, MAID (Mobile Advertising ID), site traffic data and data on any websites that referred you to us.
  • Engagement Data, such as the web pages you viewed, the sweepstakes, games, mobile applications and instant win opportunities you played, surveys you may have taken, advertisements you have viewed and/or clicked-on and other interactions on our Website.
  • Affinity Data, such as data on your demonstrated interests and hobbies, the games you play and the products you have viewed or purchased.
  • Demographic Data, such as age, gender, income level, geographic area and other personal characteristics.
  • Winner Information, such as contests entered, entry date(s), prize choices and payment preferences for winners of PCH prizes. Note: if you win prizes of $600 or more in the aggregate, you will be required to provide your tax identification number for IRS reporting.

For more detailed information, please see our Privacy Policy page.


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